Breitling officially announced that it opened a flagship store at Tmall on Nov.20 and it has built a new partnership with Tmall’s Luxury Pavilion. The newly released elegant fake Breitling Premier perfectly presents the brand’s unremitting pursuit of extraordinary quality to Chinese customers.
As a pioneering brand, Breitling has adopted a positive digital strategy to meet the new standards of online sale and customer engagement for Chinese luxury brands. The new partnership with Alibaba not only embodies the value, purpose and pioneering spirit of Breitling, but also creates the simplified online customer experience for young generation.
Breitling also cooperated with Luxury Pavilion of Tmall too, which is the world’s first exclusive platform for luxury brands, combining the unique customized experience with luxury goods display of the target population, providing more guarantee and convenience of online shopping to customers. The popular Breitling copy watch with black leather strap has also been displayed on that platform.